About Us

Welcome to The Green Doctrine, where conscious choices meet environmental impact. Our journey began with a profound realization of the environmental consequences inherent in the beauty and fashion industries. With this awakening, we recognized the urgent need to reshape the way we approach our purchases, fostering a deeper connection between consumers and brands that prioritize sustainability, ethics, and social responsibility.

The Green Doctrine was born out of a passion to bridge the gap between individuals seeking to make a positive difference and the brands that share this commitment. We believe that every purchase holds the power to shape our planet's future, and it is time to infuse conscientiousness into our shopping habits. Together, we can make a profound impact.

Nadia Benchakroun, the Founder of The Beauty Doctrine, is a beauty industry leader who has dedicated her career to helping guide beauty brands to better practices, and consumers to better choices. Nadia embarked on this endeavor fueled by a relentless dedication to empowering consumers in their journey toward healthier skin, body, and mind. Witnessing an industry driven solely by profit margins and a disregard for consumer well-being, Nadia resolved to bring ethics into the heart of this vast landscape.

The Green Doctrine seemed the next natural step in her entrepreneurial journey. With The Green Doctrine, Nadia expands her mission to encompass the environment, recognizing that the health and longevity of our planet depend on our choices. Drawing upon her extensive experience and unwavering passion, she has created a platform where conscious consumers can discover brands that genuinely care about their environmental footprint. Here, we celebrate the marriage of style, beauty, and sustainability.

The Green Doctrine serves as a beacon for eco-conscious individuals seeking to align their values with their purchases. We curate an exclusive selection of clean, ethical, sustainable, socially responsible, and eco-friendly brands, embodying a new era of mindful consumerism. Our platform is a sanctuary for those who recognize that true beauty and fashion extend beyond the surface, encompassing the well-being of our planet and all its inhabitants.

Through The Green Doctrine, we strive to empower you, the consumer, with knowledge and options that champion the environment. We believe that everyone deserves access to brands that uphold the principles of sustainability, transparency, and fairness. Together, we can catalyze a transformation in the beauty, fashion, and consumer goods industries, inspiring both brands and individuals to embrace a more conscious path.

Join us in this movement toward a greener future. Let us be the catalysts for change, where every purchase is a vote for a better world. Together, we can shift the paradigm, one ethical choice at a time. The Green Doctrine is your ally in embracing a lifestyle that harmonizes with the Earth, celebrating the profound impact we can make when we unite behind a shared purpose.

Welcome to The Green Doctrine. Together, we will reshape the world, one sustainable purchase at a time.